WARNING: If you believe you have nothing to discover about Marketing your Hospitality business and increasing your Direct Bookings in 2019...stop reading now.
This article will show you how to break free from the thousands of other hospitality owners who are stuck in the dark days of being held to ransom by 3rd party sites, and enduring the feast and famine cycle of high and low season while living in perpetual hope of 100’s of bookings magically appearing in their inbox when they wake up tomorrow.
If you want to join a small handful of hospitality pioneers who’re breaking the mould, putting their bookings on autopilot, and getting repeat custom like clockwork, read on ...
Let me ask you a question:
YOU own 100% of your hospitality business.
And as the sole owner, you don't work for anyone else, so by rights, you’re in complete control.
Now, ask yourself honestly...do you feel like this is always the case?
Are there days it seems you're a slave to OTA’s and 3rd party booking sites who are literally ‘stealing’ from your pocket every time a booking is made using their ludicrous commission structures as a get out of jail free card.
You’re held ransom by the same greedy middlemen who make you jump through hoops just so you can guarantee some occupancy at your property and keep your head above water.
You feel at the mercy Tripadvisor reviews and its users who hold the power to ‘make or break’ a business depending on which side of the bed they got out of that morning?
If you answered, yes to any of the above, you’re not alone.
Far from it.
You’re actually one of tens of thousands of hospitality owners worldwide who’re in the exact same position.
It just isn’t right.
The thing is, it’s partly our fault
Because no one has ever challenged this backward system and over time it’s become the norm in our business.
What if there was a better, less stressful and far more lucrative way?
Seriously, try it. If nothing else it will bring a smile to your face.
Or quite simply
I’m sure you agree, for ANY hospitality owner, what I've just described above seems like the Golden Ticket.
And at this very moment it may seem like a pipe dream.
But I can conclusively tell you, it's not.
It IS possible.
I know, as not only have I done it myself. I’ve helped hundreds of others do the same.
Before I go on, I should introduce myself as it might have already crossed your mind...
Who Is This Guy and Why Should I Listen To Him?
You’re right to be skeptical, as the chances are, you won’t know me from Adam.
Well, let me fill you in.
My Name is Mark Simpson and I’m the founder of Boostly, the ONLY Hospitality Marketing Mastery Portal in the World. (Seriously, feel free to Google me and check my Facebook Reviews, I really am 😉)
As you can see, there I am with my wife and my boys Alfie and Charlie…(Frankie was added to the gang this year)
Now, let me assure you, you’re not listening to someone who’s never walked in your shoes.
Actually, quite the opposite. My parents opened our family farm guest house when I was just 7 years old.
Me (left) sporting a lovely Mickey Mouse tie and shirt that looks like I found it in a charity shop, aged 10 on the farm before serving guests (with my cousin right who thought he was on the set of Fawlty Towers!).
The Grainary in more modern times
Of course, I wasn’t put to work at 7, like I was the main character in a Charles Dickens novel. Otherwise social services would have taken me away for sure.
However, for the next 2 and half decades I worked EVERY conceivable part of the business.
I’ve been the cleaner, chef, gardener, front of the house, back of the house, you name it, I’ve done my time in the trenches.
Including my son, Alfie aged 2 when this photo was taken. Helping in the garden
And I loved it (ha, well most of it...)
Yet, even with all my years of onsite experience I felt there was still something missing.
And to discover what it was, I had to fly the nest.
So, after leaving the family business in my 20’s found myself in London working for some of the most well known review companies in the world including Qype, MoveMe and Yelp.
While there, not only did I have the inside track to how these review sites really operate, I also realised how critical online marketing had become in the success of any business, especially in a saturated industry like hospitality.
So, I had my mission.
To absorb everything I could about marketing a hospitality business so when I returned home I could apply it to my own family's property, The Grainary.
And I did just that....
With exceptional results.
And then the lightbulb moment.
It became crystal clear to me, 95% of hospitality owners didn’t have a clue how to market their properties.
Not even being aware of the simplest tweaks which could make their business flourish.
The industry was crying out for this.
My mind was made up.
Boostly was born and I’ve never looked back.
Since starting this journey I’ve been awarded "UK top hotel blogs to follow" in 2018.
I’ve been featured on The BBC, Television, Radio and Five Live and I’ve travelled the country and performed countless expert talks on the subject.
Screenshot of my chatting to BBC Look North by The Scarborough South Bay about why the public should #BookDirect
And I’ve helped turn hundreds of businesses around either from the brink or boosted their profits and their review rankings in their area.
Now, it may sound like bragging, but I promise you, it’s not.
I only tell you all this because I've know exactly where you are now, and know what it takes to run a hospitality business.
And I know you’re doing just that, so I take my hat off to you.
It’s tough and anyone who hasn’t done it themselves just wouldn’t understand.
But that's enough about me. Let me tell you about Claire.
Who, like yourself, maybe came across to hospitality later in life.
As it was not her first career.
She spent the first half of her work life in a job a world away from owning her own hospitality business.
Working for a global company down in London where she’d climbed the ladder to a pretty high paying career.
But in the last few years, the money wasn’t enough compensation for the stress and the long, miserable commutes to work. And the city life she once adored, had lost its shine.
Claire now had a young family. And the idea of raising them in an ever more crowded, polluted and dangerous city filled her with crippling anxiety.
However, she had a plan.
As a little girl, she spent many summers on the Devon coast and always loved her time there.
I suppose you could say, deep down she’d always had a dream to go back to Devon and settle down.
And as her youngest was coming up to school age it seemed like the best time to move.
This became a reality when 3 years ago in 2015, when instead of the usual holiday in the south of Spain, she went back to Devon with her own family.
They had an unbelievable week and the kids adored it.
Afternoons were spent riding bikes, paddling on the beach and just enjoying the beautiful countryside.
While the cool summer evenings were enjoyed with her husband Phil, with a gin and tonic in hand at one of the local country pubs.
It was absolute bliss.
This was the life she now wanted. Free from the stresses of city life and having the countryside on her doorstep to enjoy with her family whenever they pleased.
At the end of the trip, her mind was made up and with Phil’s support they decided to give it a go and pulled the trigger.
Now, to fulfill their dream it made perfect sense that opening a B&B or guesthouse was the best option.
That way they’d still have a steady income coming in, and as it was their own business they could take as much time off as they wanted.
She vividly remembers telling Phil one evening.
Sure, she expected the first year to be tough, doing most of the work while they were finding their feet.
But as they were both hardworking and weren't shy of getting their hands dirty and mucking in it wouldn’t be a problem.
And once they were booked up she would have the extra staff so herself and Phil could step away and reap the rewards of being their own boss.
But as with most hospitality businesses, it didn't happen like that…
And the reality was very different
The first year was fine.
Plenty of her friends and family had come and stayed and numbers were good.
Of course, they could have been better, although they were sure to improve with more experience...Right?
For their loved ones the novelty soon wore off and they wanted to go to other places. She understood and knew she couldn't expect them to stay with her just out of loyalty so she kept quiet.
Once Those Bookings Dried Up, The Situation Turned Bleak, Very Fast.
Claire and Phil had no idea what they had let themselves in for and to say it was a shock to the system was an understatement.
Because of the poor numbers, the few staff they had taken on had to be let go, which meant they had to pick up the slack.
Simply, there just wasn't enough bookings and the ones they got were through the commision grabbing OTAs and 3rd parties websites.
It was a love and hate relationship.
As even though every booking was a blessing, it also hurt when she counted up the commission she was paying every month.
As you know, 15% +on every room mounts up fast.
She felt like she was working for them and not the other way round.
Which was crazy as this was her family's business and were taking their profits for doing next to nothing.
It was a hard pill to swallow.
Never in a million years did she expect it to be this hard.
Claire’s vision of spending more time with her family had gone from a possible reality, to a absolute fantasy.
Eventually, Phil had to do freelance consultancy work as an extra income to help loosen the ever tighter financial noose around their necks.
This meant he was away a few days a month, so on those days she was even more exhausted.
So, even though she was quiet, because of the lack of help she was working 6-7 days a week, with most days feeling like she was just treading water and still no light at the end of the tunnel in sight.
Her night would usually finish about 8pm where she’d collapse on the sofa and hopefully catch a hour with Phil and maybe an episode or 2 on Netflix to decompress.
She knew she had to market the business, but where to start. There was information out there but none it related to specifically to hospitality.
She wasn’t a marketer. In her old job she had a whole department who used to look after that.
Sure, she could come up with ideas but the tech side was lost on her.
And when she wasn’t doing that she was obsessively scouring review sites spying on other properties in her area and racking her brains how they had become so popular.
This just made her even more depressed as every year more and more competition was appearing so standing out was becoming harder and harder.
And as time went on the financial situation was getting even more desperate. The nest egg they’d built up with years of hard work was disappearing fast.
She’d come too far to cut her losses now. This had to be a success. Not just financially but she’d never given up on anything in her life and this wasn’t going to be the first.
Something had to break.
It was during one of her usually fruitless internet sessions trying to get some actually usable advice to help with bookings, she came across a free blog post I written about ‘How to Make Booking. com work for you’.
She told me it struck a cord because it was direct, easy to understand and to the point.
And the best thing...It was specifically aimed at hospitality owners.
So, she spent the next hour going through blog post after blog post absorbing all the actionable advice she could.
The very next day she sent me an email and in a few hours we were chatting on the phone.
Claire didn’t hold back.
She threw all her problems and worries at me, however, within the first 5 minutes I knew I could help, and she was a perfect candidate for Boostly Academy.
I explained exactly how it was set up for hospitality owners like her and how she’d be led by the hand through everything she needed to do whilst also having 100% support of a one of a kind hospitality community.
I then showed her some of my favourite success stories…
At the end of the call Claire’s mind was made up.
Her parting words summed up what a lot of my members feel at the start of their journey.
She told me the business was her family's livelihood and her childrens' future so if she couldn’t give at least a couple of hours of week to make it a success she was failing herself and them.
She started Boostly Academy the very next day.
Slowly at first. Just squeezing in 15 minutes here and there whenever she grabbed a much needed coffee or tea.
She was on her way, and with persistence her results began to speak for themselves.
Within the first month she’d secured 2 direct bookings and engagement on her social media had doubled.
In the 2nd month there were 15 direct enquiries and 3 direct bookings. Her facebook page had grown and the first competition she ran received a staggering 1000+ likes and 301 shares and the reach was off the charts.
Not bad for someone who didn’t know the first thing about marketing 60 days before, eh!
Months later she let me in on her biggest surprise...
Claire actually started enjoying marketing her business as she had a concrete plan in place and for the first time in 3 years, she actually knew what she was doing and was never wondering what to do next.
She said the feeling of taking back control was unbelievable and month on month results have only got better along with her confidence.
You see, Claire’s story is typical of Boostly Academy members.
However, before we go on I have a confession to make.
And to prove this I’m going to come clean about something.
Now, I COULD leave this part out but as I believe in 100% transparency at the Boostly Academy and being straight down the line with my members I would never do that.
I've just told you about Claire.
The question is, will you ever meet her?
Yes, you will...of sorts.
You see, Claire’s story is a combination of every fear, obstacle and pain point which has been felt, experienced and lived by the Boostly Academy members since they’ve been at their own properties.
Even though Claire is NOT a real person...her story IS.
And if you take out Claire’s name, and replace it with any one of my current members I promise they would have had some of the same experiences.
And I’ll prove it.
Just ask yourself this.
Did you relate to ANYTHING Claire went through?
If you didn't, unfortunately you’re not the type of person Boostly Academy was created for so I apologise for taking up your time.
However, if when reading it you saw ANY similarities in what you’ve been going through yourself, you’re exactly the person whose business would benefit the most.
What about Claire results?
They were all actual results experienced from my current Boostly Academy members.
(Yes, these are real members and you will meet them)
Before I tell you more about Boostly, let me just show you even more undeniable proof these ‘stats’ aren't a one-off.
I want to share with you Trica’s story from Morndyke Shepherds’ Huts in Thirsk
Now Tricia IS a real person
I first met Tricia 6 months ago after she set up her own glamping business. She lives on a working farm, and thought that by setting up the huts would be a good way to make some extra cash.
Tricia and her Husband invested a lot of money, set up her website, and waited for the bookings to come in. But none came. Then we were introduced by a mutual friend.
“When Mark first came on board, the business was dead in the water."
Through the training videos, The Facebook Group and a Marketing Review, he was able to sort out the business and taught me how to market effectively.
The biggest advantage of The Boostly Academy is that Mark is right at hand. He is there to help, and it doesn’t matter what time of day it is.
After the training, the support he provides has been the biggest factor in Tricia’s success. Knowing someone is there, especially during moments when she’s felt that she had no idea what she’s doing, has been an absolute godsend.”
And Tricia’s is just one example
🚀 Never be a Slave to OTA’s Again Take back control of your property by finally breaking free of the chains of the middle man. Although OTA’s and 3rd Party booking sites will be part of your business plan, they’ll not be a necessity.
🚀 The Perfect Recipe to Double Your Direct Bookings Flip the switch on your business by perfecting the recipe to get future guests to book with you direct so you never have to depend on 3rd Party Booking sites to get you through another year.
🚀 Place Your Commission Costs On a Permanent Diet Instead of forking out hundreds in hard earned cash on commission to greedy OTAs and 3rd party websites for doing absolutely nothing. Unearth the truth on how to reduce this month cost.
🚀 Balloon Your Bottom Line From skyrocketing your direct bookings and the nosedive in Commissions you’ll have more money in your pocket to use however you please.
🚀 Secret Sauce to Making More Money and Working Fewer Hours You started your business so you could enjoy the benefits of choosing your own hours, taking more holidays, spending time with friends and family or just kicking back.
When you’ve a proven marketing plan in place your bottom line will increase, you can take on more staff and enjoy the fruits of your labour. Finally…
🚀 Banish the Fear of Bad Reviews Never lose sleep over a bad review again. With our expert complaint handling techniques, a whole community to advise, and your new found confidence you’ll be able to handle any petty grievance thrown at you while turning it on its head so it actually works FOR you.
🚀 Laser Focus On Your Ideal Avatar Knowing your ideal customer is critical when it comes to spreading your businesses message. If you get it wrong it’s like taking a shot and missing the target completely. Discover the best way to pinpoint your perfect guest and talk to them as if they're the only person in the room.
🚀 Become a Social Media Sourcer Debunk social media platforms such as Facebook, Instagram, Pinterest and Twitter and as we peel back the curtain on how it all really works, YOU can use them to grow your hospitality business and get fill your rooms.
🚀 Discover The Inside Track on Review Sites Gain access to the inner workings of review sites from someone who actually used to work for them and find out what you need to do to climb the ladder in your area.
🚀 Your Own Personal P.R. Firm At Your Fingertips Imagine having your own P.R. and marketing firm with hundreds of staff available 24/7. Well, being part of an exclusive hospitality community to support and advise will make you feel exactly that.
🚀 Putting More ‘Heads on Beds’, Year on Year Attract both new and repeat guests to your property. Lift the lid of how you can create a flow of guests who’ll walk through your doors year on year until your only problem will be turning them away.
🚀 Blow Away Your Competition By just signing up to Boostly Academy you are already way ahead of the 95% other hospitality businesses in your local area. Leap ahead of your competition and once you reach the top never be knocked off.
🚀 Never Be Left in the Dark About Marketing Again As well as the exclusive community you’ll have access to industry professionals who are more than happy to share their knowledge with you. From copywriters, photographers to hospitality experts, this priceless knowledge is only a click away.
🚀 Guests for Life Not Just For Christmas (Or Summer) - Repeat guests are the holy grail to keep money rolling in year on year. Discover the massively overlooked method to connect with previous guests so they come back again and again.
🚀 Never Panic Over a Hospitality Curve Ball Again Whenever there’s a new platform to explore or the government throws us a curveball like Brexit or GDPR then we’ll deal with it together with step by step guides and solutions so you won’t miss a beat.
🚀 The Trick To Hiring a Professional Photographer for Free Showing your property in the best way possible is vital. Get the low-down on how to get a professional photographer to do it free and turn ‘Lookers into Bookers’ when they arrive on your website.
🚀 Why This 30 Second Hack In The Holiday Season Is A Bookings Best Friend Revealed: Your guests physiological achilles heel which can be turned into direct bookings by the simplest gesture any holiday season.
And last but not least... (and this is a sneaky one)
🚀 You Become An Actual Marketeer This one is sometimes missed but by being part of Boostly Academy you’ll become a marketing manager without even realising it, in as little as 30 minutes a day.
You’ll gain a new set of useable skills for life without ever having to step foot in a classroom.
Oh and one last thing - If you’re reading this thinking:
“I can’t possibly do this. I’ve never even written a Facebook post in my life” Hold that thought.
I’ve got you covered because:
“No Previous Marketing Experience Required”
I’ll guide you step by step through EVERY click and post so by the end you’ll feel like a hospitality marketing Pro.
Let me stop there.
As I know when running a hospitality business, time is precious, so rather than be here all day let's move on. However, I’m guessing it’s hard to read any of these benefits and not want them yourself.
And if sounds like this is the direction you want to take your business in 2019...even better.
We’re on the same page.
So, in that case I believe it's time to introduce the only Hospitality Focused Marketing Masterclass in the world which will help you achieve all of the above. Although I’ve mentioned it a few times already.
I’m very excited to officially present:
Drum roll please...
And I’m proud to say, it’s one of a kind.
Don’t get me wrong, the internet is jam packed full of information.
And for Marketing, it’s no different.
Although, for specifically marketing a hospitality business exactly like yours?
I promise you won’t find ANYTHING that even comes close to Boostly Academy.
We are unique.
Nevertheless, one nagging thought which often is mentioned by members before they join the Boostly Movement is they want to make sure they’re investing their hard earned money and precious time into solution relevant to them.
I completely understand.
I’d want the same reassurance myself, so to make sure you're making the right decision, let me give you a quick overview of how Boostly Academy is broken down.
The Academy has beginner, advanced and expert sections.
I’ve designed the academy so you are led step by step through the sections so you build a solid foundation for you to step up a level.
Here’s a taster of what we’ll cover -
And this is only scratching the surface...
Each category will lead in to an Aladdin's Cave filled with strategies, plans, hacks and tips you never even thought were possible in your business.
I also want you to be in complete control.
Now, I’m fully aware time is a luxury in our lives and this is why I’ve designed the academy with this in mind. It is completely up to you how fast you progress.
Every video or step by step guide can be digested in easy bite sized chunks or if you choose you can devour in much bigger portions.
Every masterclass, video, checklist and resource has been carefully chosen and produced to help you reach your goals.
And let me just clarify, this doesn’t mean you have to follow the pathway to the letter.
This is not a school, and I’m definitely not headmaster material.
If you feel you have certain aspects covered feel free to jump in where you feel most comfortable.
You’ve the freedom to choose what sections you wish to tackle first.
Well, the good news? You’re in the right place.
These are just a fraction of what you’ll discover as a Boostly member. And because you’ll be part of the private Boostly group you’ll have 24/7 access and support so there’ll never be a moment when your stuck again.
Actually no! Hold your horses, DON’T click yet.
Not, before I’ve let you in on my little secret:
“I Can Read Your Mind” (50% of You Anyway)
Amazing, eh? Here I go…
Even after hearing all the benefits, at least 50% of you reading this have already come up with a reason why you won’t let Boostly Academy transform your business.
I’m more or less certain it’s one of these 3?
How did I do? Was I close?
If so, let me break these down, one by one.
(Warning: I may come across a little blunt here. So, I apologise in advance. I’m not being condescending or patronising, I just want to look at these obstacles logically. Feel free to send me a scolding email if I do offend you to firstname.lastname@example.org.)
I think I hear this the most.
And I agree...for the most part.
You’re on call 24/7.
Your job title changes daily from owner to cleaner, receptionist, cook, handyperson…
And now of course, ‘marketing manager’.
Now, I’m not going to lie to you. You will initially have too spend some time.
However, I’m NOT asking for a silly number of hours a day.
In fact, that’s another reason why Boostly Academy has been so successful. It works around your schedule.
You can take it at your own pace and just jump in and out when you can.
Even 15 minutes here and there is huge step in the right direction and will pay off massively in the future.
Now, just for argument's sake.
Let’s say in a normal working day you get up at 7am and go to bed at 10pm. Thats 15 hours a day x 7 is 105 hours a week.
All I’m asking is for 2 of those.
Can you honestly tell me, hand on heart, you can’t spare a couple of hours a week? (This is only a couple of episodes of your favourite Netflix series or T.V. show after all.)
Especially when you realise what’s at stake if you don’t. The best case scenario...your hospitality business will carry on as it is now. Worst? Isn’t even worth thinking about.
Or there’s another way.
You carve out 120 minutes out of the 6,200 available to you.
Putting you on the road to doubling your direct bookings (at least) getting more ‘heads on beds’, slashing commission costs and putting a successful marketing plan in place for YEARS to come.
This might surprise you.
Once you start understanding these easy to follow marketing principles, you’ll actually start enjoying it!
I’d say 2 hour weekly ‘sacrifice’ for peace of mind and a successful business is worth it, wouldn’t you?
Oh, and who even said you have to take part in the Boostly Academy yourself?
Once you’ve enrolled, you can, of course, take part yourself OR you make it part of your employment training so you can hand it over to a family member or trusted member of staff.
Hell, train everybody on Boostly Academy if you like.
This will free up your time and take the pressure off yourself.
Remember why you started in this in the first place?
Quality time with family, holidays, getting back to a hobby, or just stepping back to enjoy life.
Well, with Boostly Academy and a little weekly commitment on your part this is still possible.
Before I talk about funds or a marketing budget, I feel it’s important to mention what we’re all facing in our businesses at this very moment.
You see, the hospitality industry is fierce and every year more and more competition pops up, not just in your area, but all over your country.
Everytime another property opens its doors, the guests choice increases and the chances of staying with you...decreases.
It’s just the law of averages I’m afraid.
However, there’s a way to overcome this law.
You don’t have to look far to find those who have done exactly that.
Because they’re the properties:
Instead of -
Crossing their fingers hoping for guests to knock on their door or praying for some miracle they’ll get noticed among the hundreds of other properties on 3rd party booking sites and OTAs.
Because the truth is unless a meteorite shower crashes into your local area and wipes out every hotel/airbnb and guesthouse in a 50 mile radius the chances are this isn’t going to happen.
So, what’s their secret?
THEY STAND OUT WITH MARKETING
And in this day and age the best way to do this is online.
And yes, I’m very aware I’m not your accountant so I have no clue of your incomings, outgoings or bottom line.
However, what I do know is 99% of the time, for a business to succeed there needs to be some investment.
The trick is to invest as little as possible for maximum returns and use your hard earned cash for the right solution otherwise you might as well save time you might as well set fire to it.
Good. At Boostly Academy we believe in this 100% too.
So, now let’s address the big pink elephant in the room and while we’re at it, be straight with each other.
Where is the money coming from if you don’t have any spare cash at the moment?
Ok, I have 2 ways to look at this problem -
Ask yourself this...
Would you invest in your property when one of your rooms needed redecorating, or new mattress because the springs are shot, or new towels as the ones in room 3 are so worn they’re almost see through?
I’d like to think most us would, as we care about our businesses and these costs could be looked at as a necessity.
Although, these improvements are needed, if no one is walking through the doors to enjoy them it’s dead money.
This Is Why Marketing Your Business Is The Biggest Necessity Of All.
When you market your business correctly, you’ll have more bookings, generating more revenue which in turn will allow you to spend more money on the property. (Or yourself)
Boostly Academy will give you all the tools and support to do just that. And the best thing?
Because we’re a worldwide movement, I can almost guarantee no one else in your location will be taking control like you are now and so just by joining today you have already put yourself miles ahead of your competition.
And this brings me to number 2
Now, I’m not trying to tell you how to spend your money, it's just this point, you just need to decide what’s more important…
Alcohol, takeouts, eating out, other little treats and even your Netflix subscription at this moment in time, are in fact, luxuries.
Although you’ll miss them, (and believe me there are times I had to cut back too), in reality, they’re not going to get guests walking through your doors.
However, Marketing your business isn't a luxury. It's a necessity. Without taking control now you aren’t giving your business the best chance to succeed.
Once you have the marketing down pat, your bank balance will more than be able to cope with any of the extras luxuries you want, and then some.
The real question is can you afford not to market your property?
Bring on the last ‘obstacle’.
This is a biggie.
I’d say the majority of my clients hate using the computer.
This is not uncommon. Anyone above the age of 35 didn’t grow up clutching an ipad or had a smart-phone surgically attached to their ear so we’re at a disadvantage from the get go.
Our older generation had to learn, and a lot of us fell through the cracks.
But it doesn't mean it not too late to master now.
Yes, I’ll admit, it can be daunting learning a new skill, but if my own Mum and Dad who at 60+, who started as a complete beginner NOW has full control of marketing at The Grainary, it just shows ANYONE can learn with the right guidance and support.
This is my Mum, who, when I first moved back to the farm to help them, when typing out an email would ask where she needed to stick the stamp before sending.
Remember the time you first got a smartphone or even an upgrade and even putting in a new contact was a complete mystery?
Or a new T.V. which, even with the instructions, you felt like you needed a degree in computer science to even pick a channel?
The thought may have even crossed your mind -
“I’m never going to get the hang of this”
And what happened? Within a short period of time you were doing it.
It’s the same with marketing your business.
Anyone can learn.
Boostly Academy’s videos are broken down into small manageable chunks and you’re literally led by the hand through each process so you won’t miss a thing.
Even if you do have a question, you have myself and a thriving community at your fingertips to lend a hand.
Oh yeah, remember before when I said anyone can get the hang of it. Read this from Bev who lives in Manchester, UK.
“You're at a Crossroads, with a Critical Choice to Make”
Although, before you make a decision which could well and truly dictate your businesses' success in 2019 and beyond.
Let’s get down to the nuts and bolts.
Before I tell you the investment I’m asking to be part of the only hospitality marketing portal in the world or to put another way…
The top 5% of people in your industry who have decided to take matters into their own hands.
I thought it best you knew what independent marketing or P.R. firms would charge to handle this essential side of your business.
Are you sitting down? I only ask because the prices I got back…Shocked me.
Actually the thought ‘Daylight robbery’ did cross my mind with one company at least.
Here it goes.
Out of 10 companies I enquired with in the UK it ranged from £925 to £1,695.
Hold on, before you think that’s for a year…
No. That’s A MONTH!
Which is a minimum £12,000 a year.
Seriously, I was gobsmacked.
(I’d honestly expect a marketing manager to move into my spare room for this price)
So surely for that amount their services must be out of this world.
However, I’m saddened to say. Not really.
Across all the companies basic package more or less consistent
In other words just using cookie cutter approach with no personal touch.
And what about support?
Well that’s the other thing. If these companies are handling lots of clients then even getting to speak to them to make quick changes or adjustments to your website, or posts for example is going to take weeks and months.
And these are weeks and months that you're not making bookings, and would-be customers are going to the competition.
Not to mention adding unwanted stress to your day.
The only solution?
For you to be in control.
Armed with your newly acquired marketing mastery you can ensure you send exactly the message you want to your target market.
Now all this research left me with my own decision to make.
After checking out the astronomical prices from my ‘competition’ I knew Boostly Academy had to be an investment which suited everybody’s pockets.
It was especially important as all my members have different sized properties, along with room prices which differed from £50 a night to £500.
After much number crunching I came up with a figure.
Wait for it...
No, seriously, just a moment longer, because even though I believe you know the time is right to grab this opportunity by the horns and get involved.
So along with everything we've talked about already I have some extras I want to add to the package.
Ok, so here we go -
Do you ever wonder exactly who your target customer is? And if you’re speaking their language? Don’t fret. This is more common for hospitality owners than you think.
Get it wrong and your marketing efforts will fall on deaf ears meaning disaster for your occupancy numbers in 2019.
Using a our Avatar resource pack you’ll pinpoint exactly who you should be speaking to which will help target your ideal guest with laser accuracy.
Email Marketing is the most underestimated and underused resource you have at your disposal. It’s by far best way to build a rapport and show your personality even when your guests are at home.
But we have a problem.
We all can’t be Shakespeare and for some of us even the thought of writing an email can be a daunting.
This is why I recruited a top copywriter to take all the hassle and worry out of this and put together essential email templates to strengthen the relationship with past and future guests for all situations.
Over the years I've met some amazing experts in both the field of hospitality and marketing alike.
As a Boostly Academy member you’ll receive full access to every live masterclass and all our past archives so you can enjoy this marketing gold at your own pace.
And coming in 2019…
Showing your property in the best light is hugely important as first impressions count.
This means the photos on your website and social media pages need to be top notch.
Unfortunately most of us don’t fall into the professional photographers bracket and getting the eye popping photo could be a struggle.
Which is why coming in 2019 our bonus Hospo Photography 101 Workshop on how to get those professional looking pictures with nothing more than a smartphone.
(Ssssssh though, keep this a secret, I have not announced it yet. This is going to be my secret sauce to success)
This is something I’m very excited about but for now all details are under wraps.
There you have it. My treasure chest is empty...for now.
So, back to the investment needed for Boostly Academy.
After taking all these into consideration:
Your increase in profits, cutting of commission costs, a personal proven marketing strategy, the countless marketing skills you will discover, access to 24/7 support from myself and the community and most importantly the confidence that your business will only improve if you follow Boostly Academy and our 100% guarantee (more on that in a moment) I decided on a figure.
Not £12,000 - Of course, I don't want you to pay out what a P.R firm would ask.
Or even £2,000…Which, if you follow my advice I’d expect this is what your bottom line to increase at least in the first 12 months.
I’m not even asking for the total price of all the extras I’m throwing in worth £1,243
Instead, For a short time -
However, this isn't for 1 month, or 6 months or even a year.
You see, I didn’t want this to be a cost you ever had to worry about again, so I thought why not give lifetime access?
So, let me say it again, £897 for Lifetime Access.
(And don’t worry I’m not going anywhere, Boostly Academy will be around for years to come)
Remember this shouldn’t be seen as a cost. You should look at this as the smartest investment you’ll make in the next few years at least.
Money spent on an extension to your property, or a new paint job or even new towels can only be appreciated if you have guests in the first place.
This is the first step.
The only way of getting more guests booking direct, walking through the doors and increasing your bottom line.
Once you’ve got the extra income safely in your bank is when you can spend on the property or yourself.
Makes sense, right?
Ok, now, just going on my experience, there might be some of you still sitting on the fence.
Let me help you out.
What if you were to still have Lifetime Access, however, to make it a little easier on your bank balance, you can spread the investment, in 4 easy payments of just £250?
I hope so.
Although, thinking about it, for some of my current Boostly Academy members it still wasn’t a perfect solution.
And you’re right. I don’t know your current situation.
So, I’ve come up with one last option.
One which you won’t miss out on this opportunity and kick yourself in 3 months time when summer is approaching fast and the price of the Boostly Academy might have increased.
A monthly price. No commitment.
This will allow you to join Boostly Academy and witness first hand what can be achieved.
Let’s put it into perspective.
If you achieve just one direct booking on the first month on a room rate of £100 you’ve more or less paid for the subscription.
And as well as gaining new guests (potentially for life) you’re also well on your way to becoming a marketing expert allowing you to leave your competitors in the dust for years to come.
Now, one extra direct booking a month is just an example.
If you truly put time into this you’ll gain so much more both financially and personally.
By building a pipeline of new and repeat guests so you won’t even question how much you invested in becoming part of the Boostly Academy in the first place.
WARNING: I can’t keep these costs this low for long and in 2019, they will rise.
Now, I’m not being greedy, actually, quite the opposite.
If I’m to carry on delivering the best service and updated knowledge by other industry experts I have to seek out the best people. From copywriting extraordinaires, Facebook Ad wizards to sales gurus you’ll have access to them all at Boostly Academy.
Not to mention, I’m really undercharging at this point.
The reason being, I wanted build an uber active community so you’ll never have a question left unanswered or be stuck not knowing where to turn.
Anyway, enough about that. I just wanted to make sure you were fully aware the prices will increase at some point.
If you’ve already made up your mind I suggest we start our journey sooner rather than later to avoid disappointment.
One last thing I want to leave you with before I go.
I’m so confident in Boostly Academy I’ve put my Reputation on the Line with a 100% Money Back Guarantee.
Here’s how it works.
If you sign up today and over the next 12 months complete the course at the Boostly Academy and have not seen improvements in your direct bookings, cutting of your costs and bottom line and the Academy hasn’t paid for itself then I’ll gladly send you back ALL the money.
This means being part of Boostly is not only by far the best thing you can do for your hospitality business in 2019.
It’s Also Completely Risk Free!
I know some of you want to be sure your budget and time has been invested the right way.
My 100% Money Back Guarantee will hopefully put your mind at rest.
In fact, in 12 months time you haven't made a profit, I INSIST you ask for your money back.
With that, it’s time for me to go.
I can't tell you enough how much I appreciated your time.
And as a last farewell I want to leave you with this thought.
You now have 2 options.
Carry on exactly how you’ve been doing for however long with your property.
Whether that's being chained to OTAs and 3rd party booking sites and hoping for the scraps off their table to fill up your rooms.
Or Option 2:
Joining the Boostly Academy today and becoming part of an elite community of hospitality owners who have taken their businesses' success into their own hands before it’s too late.
“I’m Ready...“No More Burying My Head In The Sand.”
My dream when I started this was simple:
Get more ‘heads on beds’.
And with Boostly Academy we’re doing just that. With summer 2019 just around the corner, the time to get more heads on YOUR beds is now.
Whatever you decide I wish you all the luck in the world in your business and have a fantastic holiday season.
Mark ‘Your Hospitality Superhero' Simpson
If you’ve skipped all of the above because you had to check in a guest, don’t worry, I’ve got you.
What is Boostly Academy?
Boostly Academy is the ONLY Hospitality Training Portal in the world that has been created BY hospitality professionals FOR hospitality professionals.
It's been put together with the sole purpose of getting ‘heads on beds’, taking control back from greedy, commission stealing OTAs and 3rd party booking sites and giving our members 100% control of their own business without having to depend on others for occupancy rates.
What are the top 3 things I’ll get out of Boostly Academy?
I'll level with you. You’ll get so much more out of Boostly Academy than just 3 things. However , as you've put me on the spot I have to say:
Ok, I’m sorry, I have to add one more.
Can’t I just learn this Marketing stuff from the internet?
Yes and No.
Of course, you can learn anything from the Internet, however, without guidance and support the chances of getting anything out of it is extremely slim.
Instead, you’ll probably find yourself just wasting hours, months and years trying to find anything which will specifically help for our industry.
Sorry Mark, I’m not being rude but why should I listen to you...?
Don’t worry, I don’t offend easily.
Believe me, I walked in your shoes. My family has had their own property for close to 30 years so I’m not exaggerating when I say hospitality is in my blood.
And including the years I spent working in the marketing field for the top review sites in the world where I've had the inside track on the secret workings of this wonderful, but very tough, industry.
I believe I know what I’m talking about. (That’s not arrogance, just years of hard work)
Everything I've learned and have shared in Boostly Academy and has been applied to both my family's business and hundreds of others with amazing success.
I don’t have a spare minute in the day, how will I fit it in?
I know from running my own property time is precious. With that in mind our step by step videos can be picked up whenever you have a spare 15 minutes.
Most of our members commit around 2 hours a week at the start. I’m telling you now, if you really break down your routine you’ll be able to find 120 minutes. Especially when it could be the difference between your business being a success or failure.
I’ve never done any marketing in my life. How will I cope?
Don’t panic. Neither had 95% of our current members. Boostly Academy was designed exactly with non-marketeers in mind.
I haven’t got the funds, how can I afford it?
The real question is can you afford not to market your property?
Alcohol, takeouts, and even a Netflix subscription at this moment in time, are in fact, luxuries.
Although you’ll miss them, (and believe me there are times I had to cut back too,) in reality they’re not going to get guests walking through your doors.
However, marketing your business isn't a luxury. It's a necessity. Without taking control now you are not giving your business the best chance to succeed.
Once you have the marketing down pat, your bank balance will more than be able to cope with any of the extras luxuries you want, and then some.
At this point, you just need to decide what’s more important...
I’m a complete technophobe how would I even start to understand this?
Again, Boostly Academy is designed for self confessed Technophobes, who are any age.
Listen, if you can operate a smartphone or a washing machine you’ll have no problem at all.
And remember you have full support to both myself and the Boostly Community to guide you through.
Do you offer a guarantee?
I do. I’m so confident in Boostly Academy and what I can do for your business there is 100% money back guarantee when you join.
Here’s how it works.
If you sign up today, and over the next 12 months complete the training at the Boostly Academy and have not seen improvements in your direct bookings, cutting of your costs and bottom line and the Academy hasn’t paid for itself then I’ll gladly send you back ALL the money.
This makes us risk free.
If fact, the only risk is not signing up and your business staying exactly the way it is, or worse.
How much is this going to cost me?
Remember this isn’t a cost. Its an investment in yours and your businesses future.
You say lifetime access but what if Boostly Closes down?
Of course, there is always a chance the unthinkable could happen which would cause me to stop.
The same as in any other business.
However, this is my family's livelihood and I’m not going anywhere.
Boostly Academy will be around for years to come and if my past members are anything to go by, you’ll gain so much knowledge and results in the coming months, even if I was to disappear in 20 years you wouldn’t even bat an eyelid. (Well, I hope you would anyway)
Will the cost of Boostly Academy ever go up?
The short answer is Yes, it will.
(But not for those who sign up for £897 Lifetime Access, 4 easy payment of £250 or the £97 monthly Access today)
The current investment of Boostly Academy compared to the financial returns you can expect is extremely low. At some point in 2019 I’ll have to increase my cost to move more inline with the market.
So, I suggest becoming a member sooner rather than later is your best option by far.
Am I even right for Boostly Academy?
I’m glad you asked.
I have a easy test to find out if you are right for joining us and all you have to do is answer 5 simple questions:
And now for the results…
If you answered YES to any of the above question (especially number 5) then you are exactly the hospitality owner we are looking for at Boostly Academy. Those who want to take control and build a successful business.
P.P.S If you are reading this and you still don’t believe it’s the right time to take your business to new heights, don’t worry.
I would, however, like to stay in contact.
Enter your email below and you’ll receive an Exclusive Boostly Academy Newsletter which I still believe you'll get value out of.
And in few weeks time from signing up, I’ll shoot you a quick message seeing how you're getting on and how 2019 is shaping up for your property.